方法对比

	在线目的性抽样	滚雪球抽样
领域	调查方法论	调查方法论
方法族	Process / pipeline	Process / pipeline
起源年份	1990s–2000s (with growth of internet-based research)	1961
提出者	Adaptation of purposive sampling (Patton, 1987) to online/digital research contexts	Leo A. Goodman
类型	Non-probability qualitative sampling	Non-probability sampling technique
开创性文献	Patton, M. Q. (2002). Qualitative Research and Evaluation Methods (3rd ed.). Sage Publications. ISBN: 978-0761919711	Goodman, L. A. (1961). Snowball sampling. Annals of Mathematical Statistics, 32(1), 148–170.
别名	internet-based purposive sampling, web purposive sampling, online criterion-based sampling, digital purposive sampling	chain-referral sampling, network sampling, respondent-driven sampling, referral sampling
相关	3	3
摘要	Online purposive sampling applies the logic of criterion-based participant selection to digital recruitment channels — including social media platforms, online communities, email lists, and research recruitment websites. Researchers intentionally seek individuals who possess the characteristics, experiences, or expertise directly relevant to the research question, using internet-based tools to locate and screen them. The method preserves the defining feature of purposive sampling — deliberate selection based on fitness for purpose — while leveraging the reach and accessibility of online environments.	Snowball sampling is a non-probability recruitment technique in which initial participants (seeds) refer the researcher to others who meet the study criteria, and those referrals in turn refer further participants. The sample grows incrementally — like a rolling snowball — until the required size or theoretical saturation is reached. It is the method of choice when a target population has no accessible sampling frame, such as undocumented migrants, illicit drug users, survivors of stigmatised experiences, or members of closed professional networks.