方法对比
并排查看您选择的方法；存在差异的行会高亮显示。
| 在线焦点小组× | 焦点小组研究× | |
|---|---|---|
| 领域≠ | 调查方法论 | 质性 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | 1946 (focus groups); online variant ~1990s–2000s | 1940s (sociological origin); modern applied form from the 1980s–1990s |
| 提出者≠ | Robert Merton & Patricia Kendall (focus group origins); online adaptation by scholars including Stewart & Shamdasani in the 1990s | Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger |
| 类型≠ | Qualitative group data collection | Qualitative data collection method |
| 开创性文献≠ | Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. DOI ↗ | Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244 |
| 别名 | virtual focus group, internet focus group, OFG, web-based focus group | focus group discussion, FGD, group interview, Odak Grup Araştırması |
| 相关≠ | 5 | 6 |
| 摘要≠ | An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations. | Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting. |
| ScholarGate数据集 ↗ |
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