方法对比

	在线田野笔记	在线非参与式观察
领域	调查方法论	调查方法论
方法族	Process / pipeline	Process / pipeline
起源年份	1990s–2000s (digital extension of classical field notes practice)	Late 1990s–2000s
提出者	Extended from ethnographic field note tradition (Emerson, Fretz & Shaw); digital adaptation via Kozinets and virtual ethnography scholars	Christine Hine; Robert Kozinets (digital/online adaptation)
类型	Qualitative data collection technique	Qualitative data collection technique
开创性文献	Emerson, R. M., Fretz, R. I., & Shaw, L. L. (2011). Writing Ethnographic Fieldnotes (2nd ed.). University of Chicago Press. ISBN: 978-0226206837	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
别名	digital field notes, virtual field notes, e-field notes, netnographic field notes	digital non-participant observation, passive online observation, covert online observation, online unobtrusive observation
相关	5	6
摘要	Online field notes are structured, researcher-authored records of observations made within digital environments — social media platforms, online communities, virtual worlds, forums, and video-mediated spaces. Adapted from the classical ethnographic field note tradition, they capture not only what is observed but how the researcher interprets and situates those observations in real time, forming a primary data source for virtual ethnography and netnography.	Online non-participant observation is a qualitative data collection technique in which the researcher watches and records naturally occurring behaviour in digital settings — forums, social media platforms, chat groups, comment sections, or online communities — without joining, interacting with, or disclosing their presence to participants. The approach transplants the classical non-participant observation tradition into internet-mediated spaces, enabling study of authentic discourse and interaction as it unfolds organically.