方法对比

	多案例符号分析	叙事分析
领域	质性	质性
方法族	Process / pipeline	Process / pipeline
起源年份	1980s–1990s (consolidation in communication and marketing research)	1967 (foundational); 2008 (canonical handbook)
提出者	Synthesised from Peircean/Saussurean semiotics and Yin's multiple case study logic; Floch (1990) is a key applied exemplar	Catherine Kohler Riessman (seminal synthesis, 2008); roots in Labov & Waletzky (1967)
类型	Qualitative comparative research design	Qualitative interpretive method
开创性文献	Floch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] ISBN: 978-0333776858	Riessman, C.K. (2008). Narrative Methods for the Human Sciences. Sage.
别名	multi-case semiotic analysis, comparative semiotic case study, cross-case semiotic inquiry, MCSA	narrative inquiry, life history analysis, biographical research, Anlatı Analizi (Narrative Analysis)
相关	5	6
摘要	Multiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts.	Narrative analysis is a qualitative research method, synthesised canonically by Catherine Kohler Riessman (2008), that examines how individuals storise their lived experiences and construct meaning through the telling. Drawing on life history, biographical, and narrative inquiry traditions, it treats the story itself — not just its content — as the unit of analysis, attending to temporal sequence, plot structure, and the social context in which a narrative is produced.