方法对比
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| 多案例符号分析× | 话语分析× | |
|---|---|---|
| 领域≠ | 质性 | 质性研究 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | 1980s–1990s (consolidation in communication and marketing research) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| 提出者≠ | Synthesised from Peircean/Saussurean semiotics and Yin's multiple case study logic; Floch (1990) is a key applied exemplar | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| 类型≠ | Qualitative comparative research design | Method |
| 开创性文献≠ | Floch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] ISBN: 978-0333776858 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| 别名≠ | multi-case semiotic analysis, comparative semiotic case study, cross-case semiotic inquiry, MCSA | DA, Critical Discourse Analysis, Discursive Analysis |
| 相关≠ | 5 | 2 |
| 摘要≠ | Multiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
| ScholarGate数据集 ↗ |
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