方法对比

	多案例符号分析	内容分析
领域	质性	质性
方法族	Process / pipeline	Process / pipeline
起源年份	1980s–1990s (consolidation in communication and marketing research)	Systematised through Krippendorff's methodology work; 4th edition 2018
提出者	Synthesised from Peircean/Saussurean semiotics and Yin's multiple case study logic; Floch (1990) is a key applied exemplar	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research
类型	Qualitative comparative research design	Qualitative / mixed-method research technique
开创性文献	Floch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] ISBN: 978-0333776858	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
别名	multi-case semiotic analysis, comparative semiotic case study, cross-case semiotic inquiry, MCSA	İçerik Analizi, systematic content coding, quantitative content analysis
相关	5	5
摘要	Multiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.