方法对比
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| 多案例符号分析× | 案例研究× | |
|---|---|---|
| 领域 | 质性 | 质性 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | 1980s–1990s (consolidation in communication and marketing research) | 1984 (seminal codification) |
| 提出者≠ | Synthesised from Peircean/Saussurean semiotics and Yin's multiple case study logic; Floch (1990) is a key applied exemplar | Robert K. Yin (systematised in Case Study Research, 1984) |
| 类型≠ | Qualitative comparative research design | Qualitative research design |
| 开创性文献≠ | Floch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] ISBN: 978-0333776858 | Yin, R.K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169 |
| 别名≠ | multi-case semiotic analysis, comparative semiotic case study, cross-case semiotic inquiry, MCSA | Vaka Çalışması (Case Study), case study design, case study methodology |
| 相关 | 5 | 5 |
| 摘要≠ | Multiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts. | Case study research is a qualitative research design that investigates a specific phenomenon, individual, group, organisation, or event in depth within its real-world context. Systematised by Robert K. Yin in 1984, it supports single-case and multiple-case designs and draws on multiple data sources — interviews, observation, documents, and artefacts — to build a rich, contextualised account of a bounded unit. |
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