方法对比

	移动调查	在线调查
领域	调查方法论	调查方法论
方法族	Process / pipeline	Process / pipeline
起源年份	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)	Mid-1990s (widespread scholarly adoption ~1995–2000)
提出者	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)	Mick P. Couper, Don A. Dillman (early systematic frameworks)
类型	Quantitative / mixed data collection technique	Quantitative / mixed-methods data collection technique
开创性文献	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.	Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494.
别名	smartphone survey, mobile web survey, mobile questionnaire, m-survey	web survey, internet survey, e-survey, computer-assisted web interviewing
相关	6	6
摘要	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.	An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today.