方法对比

	移动结构化访谈	移动调查
领域	调查方法论	调查方法论
方法族	Process / pipeline	Process / pipeline
起源年份	2000s–2010s (widespread adoption ~2010–2015)	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)
提出者	Emerged from CAPI and mobile computing research communities	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)
类型	Quantitative / mixed-mode data collection technique	Quantitative / mixed data collection technique
开创性文献	Couper, M. P., & Peterson, G. (2017). Why do web surveys take longer on smartphones? Social Science Computer Review, 35(3), 357–377.	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.
别名	CAMI, smartphone-assisted interview, tablet-based structured interview, mobile CAPI	smartphone survey, mobile web survey, mobile questionnaire, m-survey
相关	5	6
摘要	A mobile structured interview is a standardised data collection technique in which an interviewer — or a self-administering respondent — answers a fixed, pre-determined set of questions using a smartphone or tablet application. Every respondent receives identical question wording and response options, ensuring comparability across cases while leveraging the reach, geolocation capabilities, and offline functionality of mobile devices.	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.