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方法族Process / pipelineProcess / pipeline
起源年份Late 20th century; Rose's visual methodologies framework developed 2001 onward1989 (Fairclough); 1987 (Potter & Wetherell)
提出者Gillian Rose (systematic framework); Roland Barthes (semiotic foundations)Norman Fairclough; Jonathan Potter and Margaret Wetherell
类型Qualitative interpretive research approachMethod
开创性文献Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473925038Fairclough, N. (1989). Language and power. Longman. link ↗
别名visual hermeneutics, interpretive image analysis, IVA, hermeneutic visual analysisDA, Critical Discourse Analysis, Discursive Analysis
相关62
摘要Interpretive visual analysis is a qualitative approach that applies an interpretivist epistemological stance to the systematic examination of visual materials — photographs, film, artwork, diagrams, and other images. Rather than coding surface features, it treats images as socially situated texts whose meanings are constructed through cultural context, viewer positionality, and the conditions of production and circulation. The approach draws on hermeneutics, semiotics, and critical social theory to surface layered meanings that visual data carry.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGate方法对比: Interpretive Visual Analysis · Discourse Analysis. 于 2026-06-15 检索自 https://scholargate.app/zh/compare