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解释性数字民族志×话语分析×
领域质性质性研究
方法族Process / pipelineProcess / pipeline
起源年份Late 1990s–2000s1989 (Fairclough); 1987 (Potter & Wetherell)
提出者Christine Hine; Sarah Pink and colleaguesNorman Fairclough; Jonathan Potter and Margaret Wetherell
类型Qualitative research designMethod
开创性文献Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963Fairclough, N. (1989). Language and power. Longman. link ↗
别名virtual ethnography (interpretivist), online ethnography, internet ethnography, digital fieldworkDA, Critical Discourse Analysis, Discursive Analysis
相关42
摘要Interpretive digital ethnography is a qualitative research design that studies human cultures, communities, and practices as they emerge and unfold in digital spaces. Drawing on the interpretivist tradition, it treats online environments as genuine cultural sites and uses sustained, participant-oriented fieldwork to produce rich, context-sensitive accounts of how people create meaning through digital interaction.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
ScholarGate数据集
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ScholarGate方法对比: Interpretive digital ethnography · Discourse Analysis. 于 2026-06-17 检索自 https://scholargate.app/zh/compare