方法对比

	焦点小组研究	调查
领域	质性	调查方法论
方法族	Process / pipeline	Process / pipeline
起源年份	1940s (sociological origin); modern applied form from the 1980s–1990s	Late 19th century; systematic social-science use from 1940s
提出者	Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger	Francis Galton, Charles Booth, and early social statisticians; formalised by Paul Lazarsfeld in the 1940s
类型	Qualitative data collection method	Quantitative (primarily) or mixed-methods data-collection instrument
开创性文献	Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244	Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. ISBN: 978-1118456149
别名	focus group discussion, FGD, group interview, Odak Grup Araştırması	questionnaire survey, survey research, self-report survey, questionnaire study
相关	6	6
摘要	Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting.	A survey is a systematic data-collection method in which a standardised set of questions is posed to a sample of respondents to measure attitudes, behaviours, demographics, or other constructs. Surveys can be administered via paper, telephone, online platforms, or face-to-face. They are among the most widely used instruments in social, behavioural, health, and educational research because they can reach large, geographically dispersed samples at relatively low cost.