方法对比
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| 焦点小组研究× | 在线调查× | |
|---|---|---|
| 领域≠ | 质性 | 调查方法论 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | 1940s (sociological origin); modern applied form from the 1980s–1990s | Mid-1990s (widespread scholarly adoption ~1995–2000) |
| 提出者≠ | Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger | Mick P. Couper, Don A. Dillman (early systematic frameworks) |
| 类型≠ | Qualitative data collection method | Quantitative / mixed-methods data collection technique |
| 开创性文献≠ | Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244 | Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494. DOI ↗ |
| 别名 | focus group discussion, FGD, group interview, Odak Grup Araştırması | web survey, internet survey, e-survey, computer-assisted web interviewing |
| 相关 | 6 | 6 |
| 摘要≠ | Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting. | An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today. |
| ScholarGate数据集 ↗ |
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