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基于现场的符号学分析×话语分析×
领域质性质性研究
方法族Process / pipelineProcess / pipeline
起源年份1980s–1990s (systematic field application)1989 (Fairclough); 1987 (Potter & Wetherell)
提出者Developed from Ferdinand de Saussure's semiology and Charles S. Peirce's semiotics; applied to fieldwork by Hodge & Kress (social semiotics) and later multimodal theoristsNorman Fairclough; Jonathan Potter and Margaret Wetherell
类型Qualitative interpretive approachMethod
开创性文献Hodge, R., & Kress, G. (1988). Social Semiotics. Polity Press. ISBN: 978-0745600635Fairclough, N. (1989). Language and power. Longman. link ↗
别名semiotic fieldwork, ethnographic semiotics, field semiotics, social semiotics in the fieldDA, Critical Discourse Analysis, Discursive Analysis
相关42
摘要Field-based semiotic analysis is a qualitative approach that combines sustained fieldwork observation with systematic semiotic analysis of signs, symbols, and meaning-making practices encountered in a natural setting. Drawing on the social semiotic tradition of Hodge and Kress, the researcher enters a social field, records its multimodal sign systems — including visual, spatial, gestural, and textual elements — and interprets how participants use and negotiate signs to construct social meanings.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGate方法对比: Field-based Semiotic Analysis · Discourse Analysis. 于 2026-06-17 检索自 https://scholargate.app/zh/compare