方法对比

	面访调查	在线调查	调查
领域	调查方法论	调查方法论	调查方法论
方法族	Process / pipeline	Process / pipeline	Process / pipeline
起源年份	1930s–1940s (systematic survey era)	Mid-1990s (widespread scholarly adoption ~1995–2000)	Late 19th century; systematic social-science use from 1940s
提出者	Established practice formalised in survey methodology (Gallup, Likert, and others from the 1930s–1940s)	Mick P. Couper, Don A. Dillman (early systematic frameworks)	Francis Galton, Charles Booth, and early social statisticians; formalised by Paul Lazarsfeld in the 1940s
类型	Quantitative / mixed-mode data collection	Quantitative / mixed-methods data collection technique	Quantitative (primarily) or mixed-methods data-collection instrument
开创性文献	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000	Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494.	Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. ISBN: 978-1118456149
别名	personal interview survey, in-person survey, PAPI survey, door-to-door survey	web survey, internet survey, e-survey, computer-assisted web interviewing	questionnaire survey, survey research, self-report survey, questionnaire study
相关	5	6	6
摘要	A face-to-face survey is a structured data collection method in which a trained interviewer meets respondents in person and administers a standardised questionnaire. The interviewer reads questions aloud, clarifies wording when permitted by protocol, and records answers — either on paper (PAPI) or a laptop/tablet (CAPI). This mode consistently achieves higher response rates and better data quality for complex or sensitive questionnaires than self-administered alternatives, and is the reference standard in large-scale population surveys.	An online survey is a structured data collection instrument hosted on a web platform and completed by respondents via internet-connected devices. It enables large-scale, geographically dispersed data gathering at low cost and with rapid turnaround. Respondents self-administer the questionnaire at their convenience, which reduces interviewer bias and permits automatic data capture. Online surveys are the dominant mode of survey research in social, behavioural, health, and market research today.	A survey is a systematic data-collection method in which a standardised set of questions is posed to a sample of respondents to measure attitudes, behaviours, demographics, or other constructs. Surveys can be administered via paper, telephone, online platforms, or face-to-face. They are among the most widely used instruments in social, behavioural, health, and educational research because they can reach large, geographically dispersed samples at relatively low cost.