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Ethnographic Content Analysis×定性内容分析×
领域Anthropology质性研究
方法族Process / pipelineProcess / pipeline
起源年份19871980
提出者David L. AltheideKlaus Krippendorff; refined by Margrit Schreier
类型Reflexive, iterative qualitative analysis of documents and mediaMethod
开创性文献Altheide, D. L. (1987). Ethnographic content analysis. Qualitative Sociology, 10(1), 65–77. DOI ↗Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Sage Publications. link ↗
别名ECA, Reflexive Content Analysis, Qualitative Media Analysis, Altheide's Content AnalysisContent Analysis, Categorical Content Analysis
相关42
摘要Ethnographic content analysis (ECA), developed by David Altheide, is a reflexive and iterative approach to the qualitative analysis of documents and media that blends the systematic coding of classic content analysis with an ethnographic sensibility toward meaning and context. Rather than fixing categories in advance and counting their occurrence, the analyst moves back and forth between concepts and data, letting categories emerge, change, and deepen as the corpus is read. The goal is to understand how meaning is constructed and patterned in texts — newspapers, reports, broadcasts, online media — much as a fieldworker comes to understand a setting.Qualitative Content Analysis (QCA) is a systematic, inductive method for analyzing textual or visual data by identifying and categorizing meaning units into content categories. Developed and formalized by Klaus Krippendorff (1980), QCA can be purely qualitative (inductive, exploratory) or combined with quantitative counting; it analyzes manifest content (explicit, surface meanings) and latent content (underlying, interpretive meanings).
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ScholarGate方法对比: Ethnographic Content Analysis · Qualitative Content Analysis. 于 2026-06-24 检索自 https://scholargate.app/zh/compare