方法对比

	数字符号学分析	批判性话语分析 (CDA)
领域	质性	质性
方法族	Process / pipeline	Process / pipeline
起源年份	Classical semiotics early 20th century; digital adaptation from the 1990s onward	Late 1970s–1990s (systematised ~1979–1995)
提出者	Rooted in Ferdinand de Saussure and Charles S. Peirce; digital applications developed by scholars such as David Chandler and Gunther Kress	Norman Fairclough; Teun A. van Dijk; Ruth Wodak
类型	Qualitative interpretive analysis	Qualitative research method
开创性文献	Chandler, D. (2007). Semiotics: The Basics (2nd ed.). Routledge. ISBN: 978-0415363969	Fairclough, N. (1992). Discourse and Social Change. Polity Press.
别名	DSA, digital semiotics, online semiotic analysis, digital sign analysis	CDA, Critical Linguistics, Discourse-Historical Approach, Dialectical-Relational Analysis
相关	5	6
摘要	Digital Semiotic Analysis applies the classical study of signs and meaning-making to content produced and circulated in digital environments. It examines how signifiers — words, images, icons, sounds, emojis, hyperlinks, and interface conventions — create meaning within digital texts such as websites, social media posts, memes, and online advertisements. The method draws on Saussurean dyadic semiotics and Peircean triadic semiotics, extended by Roland Barthes's connotation and myth framework and by contemporary multimodal semiotic theory developed for screen-based media.	Critical Discourse Analysis (CDA) is a qualitative method that examines how language in texts and talk constructs, sustains, and challenges relations of power, ideology, and social inequality. Drawing on linguistics, social theory, and critical philosophy, CDA treats discourse not merely as communication but as social practice — a site where dominance is reproduced and where resistance can be articulated. Developed in the late twentieth century by Norman Fairclough, Teun van Dijk, and Ruth Wodak, among others, CDA is applied to political speeches, media texts, policy documents, educational materials, and institutional interactions.