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数字民族志×叙事探究×
领域质性质性研究
方法族Process / pipelineProcess / pipeline
起源年份Late 1990s – 2000s2000
提出者Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)D. Jean Clandinin and F. Michael Connelly
类型Qualitative research methodMethod
开创性文献Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass. link ↗
别名online ethnography, virtual ethnography, internet ethnography, netnographyNarrative Analysis, Narrative Research, Life Story Method
相关63
摘要Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative.
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ScholarGate方法对比: Digital Ethnography · Narrative Inquiry. 于 2026-06-20 检索自 https://scholargate.app/zh/compare