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数字民族志×叙事分析×
领域质性质性
方法族Process / pipelineProcess / pipeline
起源年份Late 1990s – 2000s1967 (foundational); 2008 (canonical handbook)
提出者Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)Catherine Kohler Riessman (seminal synthesis, 2008); roots in Labov & Waletzky (1967)
类型Qualitative research methodQualitative interpretive method
开创性文献Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Riessman, C.K. (2008). Narrative Methods for the Human Sciences. Sage. link ↗
别名online ethnography, virtual ethnography, internet ethnography, netnographynarrative inquiry, life history analysis, biographical research, Anlatı Analizi (Narrative Analysis)
相关66
摘要Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.Narrative analysis is a qualitative research method, synthesised canonically by Catherine Kohler Riessman (2008), that examines how individuals storise their lived experiences and construct meaning through the telling. Drawing on life history, biographical, and narrative inquiry traditions, it treats the story itself — not just its content — as the unit of analysis, attending to temporal sequence, plot structure, and the social context in which a narrative is produced.
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ScholarGate方法对比: Digital Ethnography · Narrative Analysis. 于 2026-06-18 检索自 https://scholargate.app/zh/compare