方法对比

	数字批判性话语分析	多模态话语分析
领域	质性	语言学
方法族	Process / pipeline	Process / pipeline
起源年份	2000s–2010s	1996
提出者	Scholars extending Ruth Wodak and Norman Fairclough's CDA tradition into digital contexts; notably Crispin Thurlow, Michele Zappavigna, and Jannis Androutsopoulos	Gunther Kress and Theo Van Leeuwen
类型	Qualitative discourse analysis approach	Empirical process pipeline
开创性文献	Unger, J. W., Krzyżanowski, M., & Wodak, R. (Eds.). (2016). Multilingual Encounters in Europe's Institutional Spaces. Bloomsbury Academic. ISBN: 978-1474231756	Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.
别名	Digital CDA, Online Critical Discourse Analysis, Multimodal Digital CDA, DCDA	Multimodal Analysis, Semiotic Analysis
相关	5	2
摘要	Digital Critical Discourse Analysis (Digital CDA) is a qualitative research approach that applies the theoretical and methodological tools of Critical Discourse Analysis to digital and online communicative contexts. It examines how language, multimodal elements, and digital affordances are mobilized in online spaces to produce, reproduce, or contest power relations, ideologies, and social inequalities. Drawing on traditions established by Fairclough, Wodak, and van Dijk, Digital CDA treats digital texts — from social media posts to comment threads and websites — as sites of ideological struggle shaped by the platforms that host them.	Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.