方法对比

	数字对话分析	数字民族志
领域	质性	质性
方法族	Process / pipeline	Process / pipeline
起源年份	1974 (CA foundations); 1990s–2000s (digital adaptation)	Late 1990s – 2000s
提出者	Harvey Sacks, Emanuel Schegloff, Gail Jefferson (CA foundations); Susan Herring (computer-mediated discourse adaptation)	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
类型	Qualitative discourse analysis method	Qualitative research method
开创性文献	Sacks, H., Schegloff, E. A., & Jefferson, G. (1974). A simplest systematics for the organization of turn-taking for conversation. Language, 50(4), 696–735.	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
别名	DCA, online conversation analysis, digital CA, computer-mediated conversation analysis	online ethnography, virtual ethnography, internet ethnography, netnography
相关	5	6
摘要	Digital Conversation Analysis (DCA) applies the systematic, turn-by-turn analytical procedures of Conversation Analysis (CA) to digital and computer-mediated interactions — including chat logs, social media threads, instant messages, and online forums. Rooted in the foundational CA framework of Sacks, Schegloff, and Jefferson, DCA adapts classical concepts such as turn-taking, adjacency pairs, and sequential organisation to account for the asynchronous, multimodal, and textual character of online communication.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.