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数字人类学×自传人类学×
领域质性质性
方法族Process / pipelineProcess / pipeline
起源年份2000s–2010sLate 20th century (term coined 1979; method consolidated 1990s–2000s)
提出者Annette Markham; expanded through netnography work by Robert KozinetsCarolyn Ellis, Arthur Bochner, Norman Denzin (prominent theorists); David Hayano coined the term in 1979
类型Qualitative self-reflexive designQualitative research method
开创性文献Markham, A. N. (2013). Undermining 'data': A critical examination of a core term in scientific inquiry. First Monday, 18(10). link ↗Ellis, C. (2004). The Ethnographic I: A Methodological Novel about Autoethnography. AltaMira Press. ISBN: 978-0759100947
别名online autoethnography, virtual autoethnography, digital self-ethnography, networked autoethnographyauto-ethnography, AE, personal narrative research, self-ethnography
相关56
摘要Digital autoethnography is a qualitative research design in which the researcher systematically examines their own lived experience within digital environments — social media platforms, online communities, gaming worlds, digital workplaces, or other networked spaces — to illuminate broader cultural and social phenomena. Combining autoethnography's first-person reflexivity with the study of digital life, it treats personal digital traces, interactions, and self-representations as primary data.Autoethnography is a qualitative research method in which the researcher uses systematic self-reflection and personal narrative to examine their own experiences within a cultural, social, or organizational context. By treating the self as both subject and instrument, autoethnography connects individual lived experience to broader cultural patterns, making personal stories analytically and socially significant. It bridges autobiography and ethnography, producing accounts that are simultaneously evocative and scholarly.
ScholarGate数据集
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ScholarGate方法对比: Digital Autoethnography · Autoethnography. 于 2026-06-18 检索自 https://scholargate.app/zh/compare