方法对比

	批判性民族志	数字民族志
领域	质性	质性
方法族	Process / pipeline	Process / pipeline
起源年份	Late 1990s–2000s (netnography); critical applications prominent from 2000s onward	Late 1990s – 2000s
提出者	Robert V. Kozinets (netnography); critical strand developed through integration with critical theory traditions (e.g., critical race theory, feminist theory)	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
类型	Qualitative online research design	Qualitative research method
开创性文献	Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. ISBN: 978-1526458414	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
别名	critical online ethnography, critical internet ethnography, critical digital netnography, netnography with critical theory	online ethnography, virtual ethnography, internet ethnography, netnography
相关	6	6
摘要	Critical netnography applies the ethnographic toolkit of netnography to online communities while foregrounding a critical theoretical lens — such as critical race theory, feminist theory, or postcolonial theory. Rather than merely describing online culture, it interrogates how power, inequality, and ideology operate within and through digital spaces, making the approach particularly suited to researchers who wish to both understand online life and challenge the social conditions it reflects.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.