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| 内容分析× | Matched-Guise Technique× | |
|---|---|---|
| 领域≠ | 质性 | 语言学 |
| 方法族 | Process / pipeline | Process / pipeline |
| 起源年份≠ | Systematised through Krippendorff's methodology work; 4th edition 2018 | 1960 |
| 提出者≠ | Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research | Wallace Lambert and colleagues |
| 类型≠ | Qualitative / mixed-method research technique | Indirect experimental measure of language attitudes |
| 开创性文献≠ | Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661 | Lambert, W. E., Hodgson, R. C., Gardner, R. C., & Fillenbaum, S. (1960). Evaluational reactions to spoken languages. Journal of Abnormal and Social Psychology, 60(1), 44–51. DOI ↗ |
| 别名 | İçerik Analizi, systematic content coding, quantitative content analysis | Matched Guise Test, Matched-Guise Experiment, Language Attitude Matched Guise |
| 相关≠ | 5 | 2 |
| 摘要≠ | Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material. | The matched-guise technique is an indirect experimental method for measuring attitudes toward languages, dialects, and accents. Developed by Wallace Lambert and colleagues in 1960, it has the same bilingual or bidialectal speaker record the same passage in two or more language varieties ('guises'); listeners, believing they are hearing different speakers, rate each recording on personality and status traits. Because the voice, content, and delivery are held constant, any differences in the ratings can be attributed to listeners' attitudes toward the variety itself. |
| ScholarGate数据集 ↗ |
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