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起源年份1986–2001 (systematic codification in social research)Late 19th–early 20th century (Saussure ~1906–1911; Peirce ~1867–1914); systematic application in social research from the 1960s
提出者Gillian Rose (systematic visual methods); John Collier Jr. (visual anthropology)Ferdinand de Saussure (structural semiology); Charles Sanders Peirce (semiotic triads); Roland Barthes (applied cultural semiotics)
类型Qualitative comparative research designQualitative research method
开创性文献Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473942028Barthes, R. (1967). Elements of Semiology (trans. A. Lavers & C. Smith). Hill and Wang. link ↗
别名cross-case visual analysis, comparative image analysis, comparative visual methods, CVAsemiotics, sign analysis, structural semiotics, semiological analysis
相关56
摘要Comparative Visual Analysis is a qualitative research design that systematically examines and compares visual materials — photographs, videos, artworks, advertisements, or digital images — across two or more cases, groups, time points, or contexts. By applying a consistent analytical framework to multiple visual corpora, the approach reveals similarities, differences, and patterns that would remain invisible when studying a single set of images alone.Semiotic analysis is a qualitative method for interpreting how signs — words, images, sounds, gestures, and objects — produce and communicate meaning within a cultural context. Drawing on the structural linguistics of Ferdinand de Saussure and the triadic sign theory of Charles Sanders Peirce, and popularised as a research tool by Roland Barthes, semiotics moves beyond surface denotation to expose the connotative and ideological meanings embedded in texts and visual culture.
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ScholarGate方法对比: Comparative Visual analysis · Semiotic Analysis. 于 2026-06-15 检索自 https://scholargate.app/zh/compare