方法对比

	Comparative Digital Ethnography	数字民族志
领域	质性	质性
方法族	Process / pipeline	Process / pipeline
起源年份	1995–2000 (multi-sited framework 1995; virtual ethnography 2000)	Late 1990s – 2000s
提出者	Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography)	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
类型	Qualitative research design	Qualitative research method
开创性文献	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
别名	CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnography	online ethnography, virtual ethnography, internet ethnography, netnography
相关	5	6
摘要	Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.