方法对比

	阻塞 A/B 测试	多臂实验
领域	实验设计	实验设计
方法族	Process / pipeline	Process / pipeline
起源年份	1926 (blocking principle); 2000s–2010s (online A/B testing application)	1990s–2000s (clinical formalization); multi-arm concept implicit in ANOVA-era factorial designs
提出者	R. A. Fisher (blocking principle); adapted to online A/B testing by industry practitioners	Developed within clinical trials methodology; formalized by Parmar, Royston and colleagues (UK MRC CTU, early 2000s)
类型	Randomized controlled experiment with variance reduction	Experimental design
开创性文献	Fisher, R. A. (1926). The arrangement of field experiments. Journal of the Ministry of Agriculture of Great Britain, 33, 503–513.	Royston, P., Parmar, M. K. B., & Qian, W. (2003). Novel designs for multi-arm clinical trials with survival outcomes with an application in ovarian cancer. Statistics in Medicine, 22(14), 2239–2256.
别名	block-randomized A/B test, stratified A/B test, blocked split test, block-design A/B experiment	multi-arm trial, multiple-arm experiment, multi-group experiment, many-arm design
相关	4	5
摘要	A blocked A/B test is an experimental design that partitions units (users, subjects, or clusters) into homogeneous blocks before randomly assigning them to treatment A or treatment B within each block. Blocking reduces within-experiment noise by ensuring that known sources of variation — such as device type, geography, or user tenure — are balanced across conditions, yielding more precise estimates of the treatment effect than a simple unblocked A/B test.	A multi-arm experiment simultaneously compares three or more treatment or intervention conditions — each called an arm — against a shared control or against one another. By testing multiple alternatives in a single study, it yields more information per participant than running separate two-group experiments sequentially, while controlling the overall Type I error rate through pre-specified comparison strategies.