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Thang đo Lòng trung thành của Khách du lịch×Thang đo Gắn bó với Địa điểm×
Lĩnh vựcQuản trị du lịchQuản trị du lịch
HọProcess / pipelineProcess / pipeline
Năm ra đời20001992
Người khởi xướngOppermann, M.Williams, D. R.; Vaske, J. J.
LoạiSelf-report questionnaireSelf-report questionnaire
Công trình gốcOppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39(1), 78-84. DOI ↗Williams, D. R., & Vaske, J. J. (1992). The measurement of place attachment: Valid and reliable instruments for natural environments. Society and Natural Resources, 15(3), 271-280. link ↗
Tên gọi khácTLS, Destination Loyalty ScalePAS, Destination Attachment Scale
Liên quan55
Tóm tắtThe Tourist Loyalty Scale (TLS) measures the extent to which visitors intend to return to a destination and recommend it to others, reflecting behavioral commitment and preference relative to competing destinations. Developed by Oppermann (2000) and refined across multiple tourism contexts, the TLS captures the ultimate outcome of satisfaction and destination image—willingness to invest time and money in repeat visitation and endorsement. As the true measure of competitive advantage in tourism, loyalty drives revenue stability, positive reputation, and ecosystem resilience.The Place Attachment Scale (PAS), developed by Williams & Vaske (1992) and refined by Jorgensen & Stedman (2001), measures individuals' emotional and functional bonds to destinations—the extent to which places become integral to identity and sense of belonging. Comprising dimensions of place identity (destination as self-definition), place dependence (destination optimizes one's activities), emotional bonds (love, comfort), and community belonging, the PAS distinguishes deep loyalty-drivers from transactional satisfaction. Essential for understanding repeat visitation, community tourism governance, heritage conservation, and destination branding strategies that cultivate belonging.
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ScholarGateSo sánh phương pháp: Tourist Loyalty Scale · Place Attachment Scale. Truy cập ngày 2026-06-19 từ https://scholargate.app/vi/compare