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| Khảo sát qua điện thoại× | Khảo sát trực diện× | |
|---|---|---|
| Lĩnh vực | Phương pháp luận khảo sát | Phương pháp luận khảo sát |
| Họ | Process / pipeline | Process / pipeline |
| Năm ra đời≠ | 1970s (widespread from mid-1970s; Groves & Kahn 1979 seminal text) | 1930s–1940s (systematic survey era) |
| Người khởi xướng≠ | Groves & Kahn (foundational comparative study); CATI systems developed by Charles Cannell and colleagues at University of Michigan | Established practice formalised in survey methodology (Gallup, Likert, and others from the 1930s–1940s) |
| Loại | Quantitative / mixed-mode data collection | Quantitative / mixed-mode data collection |
| Công trình gốc≠ | Groves, R. M., & Kahn, R. L. (1979). Surveys by telephone: A national comparison with personal interviews. Academic Press. link ↗ | Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000 |
| Tên gọi khác | CATI survey, computer-assisted telephone interview, telephone survey, phone survey | personal interview survey, in-person survey, PAPI survey, door-to-door survey |
| Liên quan | 5 | 5 |
| Tóm tắt≠ | A telephone-assisted survey is a structured data-collection method in which a trained interviewer administers a standardised questionnaire to respondents over the telephone, often supported by Computer-Assisted Telephone Interviewing (CATI) software. It combines the efficiency of remote administration with the response-quality advantages of live interviewer guidance, making it widely used in social, public-health, market-research, and political polling contexts. | A face-to-face survey is a structured data collection method in which a trained interviewer meets respondents in person and administers a standardised questionnaire. The interviewer reads questions aloud, clarifies wording when permitted by protocol, and records answers — either on paper (PAPI) or a laptop/tablet (CAPI). This mode consistently achieves higher response rates and better data quality for complex or sensitive questionnaires than self-administered alternatives, and is the reference standard in large-scale population surveys. |
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