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| Nhóm tập trung có hỗ trợ qua điện thoại× | Remote Focus Group× | |
|---|---|---|
| Lĩnh vực | Phương pháp luận khảo sát | Phương pháp luận khảo sát |
| Họ | Process / pipeline | Process / pipeline |
| Năm ra đời≠ | 1980s–1990s (widespread adoption) | Late 1990s (synchronous online); mainstream adoption 2020 |
| Người khởi xướng≠ | Adapted from in-person focus group methodology (Robert Merton et al., 1950s); telephone modality adopted in market and health research from the 1980s onward | Adaptation of traditional focus groups (Robert K. Merton, 1940s); remote modality formalized in the late 1990s–2000s and widely adopted post-2020 |
| Loại≠ | Qualitative group data collection technique | Qualitative group data collection |
| Công trình gốc≠ | Greenbaum, T. L. (1998). The Handbook for Focus Group Research (2nd ed.). Sage. [Chapter on telephone and technology-mediated focus groups] ISBN: 978-0761912316 | Lobe, B., Morgan, D., & Hoffman, K. A. (2020). Qualitative data collection in an era of social distancing. International Journal of Qualitative Methods, 19, 1–8. DOI ↗ |
| Tên gọi khác | telephone focus group, phone focus group, TAFG, teleconference focus group | virtual focus group, online focus group, video-mediated focus group, distributed focus group |
| Liên quan≠ | 4 | 5 |
| Tóm tắt≠ | A telephone-assisted focus group is a qualitative data collection technique in which a moderator facilitates a structured group discussion among multiple participants connected simultaneously via a telephone conference bridge or audio platform. It preserves the core interactive dynamics of traditional focus groups — group synergy, probing, and spontaneous reactions — while eliminating the need for geographic co-location, making it suitable for hard-to-reach, geographically dispersed, or mobility-constrained populations. | A Remote Focus Group is a synchronous, moderated group discussion conducted via video or audio conferencing rather than in a shared physical space. Participants — typically 5 to 10 people — join from separate locations and discuss a topic guided by a trained moderator. The method preserves the core strengths of in-person focus groups (group interaction, idea building, spontaneous reactions) while eliminating geographic barriers and reducing recruitment costs. It has become a mainstream qualitative data collection approach, especially following the widespread adoption of video conferencing platforms. |
| ScholarGateBộ dữ liệu ↗ |
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