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| Thang đo Mức độ Tương tác Mạng xã hội× | Thang đo mức độ hài lòng với học tập trực tuyến× | |
|---|---|---|
| Lĩnh vực | Hệ thống thông tin | Hệ thống thông tin |
| Họ | Process / pipeline | Process / pipeline |
| Năm ra đời≠ | 2011 | 2008 |
| Người khởi xướng≠ | Hollebeek; Zhang & Zhu | Bolliger, Halupa, Chi & Kilduff |
| Loại≠ | Likert-scale engagement measure | Likert-scale satisfaction measure |
| Công trình gốc≠ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ | Chi, T., & Kilduff, P. P. (2011). Understanding consumer perceived value of casual online games. New Media & Society, 13(6), 954-971. link ↗ |
| Tên gọi khác | Social Media Engagement, SME Scale | ELSS, Online Learning Satisfaction |
| Liên quan | 4 | 4 |
| Tóm tắt≠ | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. | The E-Learning Satisfaction Scale measures learner satisfaction with online educational experiences across multiple dimensions including platform quality, instructor effectiveness, course content, peer interaction, and technical support. Developed through research by Bolliger, Halupa, Chi, and others studying online higher education, the scale helps institutions assess course quality, predict learner retention, and identify improvement opportunities in digital education delivery. |
| ScholarGateBộ dữ liệu ↗ |
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