So sánh phương pháp

	Phân tích tiếp nhận	Phân tích Tường thuật Phim
Lĩnh vực	Nghiên cứu truyền thông	Nghiên cứu truyền thông
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1972	1980
Người khởi xướng	Hans Robert Jauss, Stuart Hall	Gérard Genette, Mieke Bal
Loại	Method for investigating how audiences actively interpret media content and create meanings	Analytical pipeline for deconstructing cinematic narrative structure
Công trình gốc	Jauss, H. R. (1982). Toward an Aesthetic of Reception (T. Bahti, Trans.). University of Minnesota Press.	Bal, M. (1997). Narratology: Introduction to the Theory of Narrative. University of Toronto Press.
Tên gọi khác	reception studies, audience analysis, reception theory	narrative structure analysis, story analysis in cinema
Liên quan	5	5
Tóm tắt	Reception Analysis is a methodological approach to studying media that focuses on how audiences actively interpret, engage with, and create meanings from media content rather than passively consuming predetermined messages. Developed from literary reception aesthetics and adapted to media studies by scholars like Stuart Hall, Ien Ang, and David Morley, the method examines the gap between what media texts 'offer' and what audiences actually make of them. Recognition that the same media content can be understood very differently by different viewers or readers revolutionized media studies, shifting focus from textual analysis alone to investigating the social, cultural, and personal contexts shaping interpretation.	Film Narrative Analysis is a qualitative method for examining how stories are told through cinematic techniques and structures. Developed from literary narratology and adapted for film studies by scholars like David Bordwell and Mieke Bal, it deconstructs the relationship between story (fabula), plot (sjuzhet), and narration to understand how meaning is created. This method is fundamental to film criticism and provides a systematic framework for analyzing how viewers construct narrative coherence from visual and audio elements.