So sánh phương pháp

	Phân tích nội dung định lượng	Thematic Analysis
Lĩnh vực	Thiết kế nghiên cứu	Nghiên cứu định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1950s (Berelson 1952; Krippendorff 1980/2004)	2006
Người khởi xướng	Bernard Berelson; later systematised by Klaus Krippendorff	Virginia Braun and Victoria Clarke
Loại	Quantitative observational research method	Method
Công trình gốc	Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Sage. ISBN: 978-0761915454	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Tên gọi khác	QCA, manifest content analysis, systematic content analysis, frequency-based content analysis	TA, Reflexive Thematic Analysis
Liên quan	4	3
Tóm tắt	Quantitative content analysis is a systematic, replicable method for converting the manifest content of text, images, or other recorded communication into numerical data. By applying a pre-specified codebook to a defined corpus and counting or scaling the resulting categories, researchers obtain frequency distributions, proportions, and relationships that can be subjected to standard statistical tests. It is the dominant method for large-scale, objective analysis of media, documents, social media posts, policy texts, and similar materials.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.