So sánh phương pháp

	Ghi chép thực địa trực tuyến	Netnography
Lĩnh vực	Phương pháp luận khảo sát	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1990s–2000s (digital extension of classical field notes practice)	1997 (coined); 2010 (first comprehensive methodology book)
Người khởi xướng	Extended from ethnographic field note tradition (Emerson, Fretz & Shaw); digital adaptation via Kozinets and virtual ethnography scholars	Robert V. Kozinets
Loại	Qualitative data collection technique	Qualitative research method
Công trình gốc	Emerson, R. M., Fretz, R. I., & Shaw, L. L. (2011). Writing Ethnographic Fieldnotes (2nd ed.). University of Chicago Press. ISBN: 978-0226206837	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Tên gọi khác	digital field notes, virtual field notes, e-field notes, netnographic field notes	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Liên quan	5	6
Tóm tắt	Online field notes are structured, researcher-authored records of observations made within digital environments — social media platforms, online communities, virtual worlds, forums, and video-mediated spaces. Adapted from the classical ethnographic field note tradition, they capture not only what is observed but how the researcher interprets and situates those observations in real time, forming a primary data source for virtual ethnography and netnography.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.