So sánh phương pháp

	Phân tích diễn ngôn đa phương thức	Dân tộc học ngôn ngữ
Lĩnh vực	Ngôn ngữ học	Ngôn ngữ học
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1996	1998
Người khởi xướng	Gunther Kress and Theo Van Leeuwen	Ben Rampton
Loại	Empirical process pipeline	Empirical process pipeline
Công trình gốc	Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.	Rampton, B. (2007). Neo-Hymesian linguistic ethnography in the United Kingdom. Journal of Sociolinguistics, 11(5), 584-607.
Tên gọi khác	Multimodal Analysis, Semiotic Analysis	Ethnographic Linguistics, Sociolinguistic Ethnography
Liên quan	2	2
Tóm tắt	Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.	Linguistic Ethnography is a qualitative research approach combining ethnographic fieldwork with detailed linguistic analysis to understand language use in cultural context. Developed by researchers like Ben Rampton, it examines how people use language within communities, institutions, and social interactions while paying attention to identity, power, and meaning-making. This method integrates sociolinguistics, anthropology, and discourse analysis to produce rich, contextualized understandings of language-in-society.