So sánh phương pháp

	Phân tích Phân khúc Thị trường	Đo lường giá trị thương hiệu
Lĩnh vực	Tiếp thị	Tiếp thị
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1980	1991
Người khởi xướng	Philip Kotler and William Perreault Jr.	David A. Aaker
Loại	Statistical segmentation methodology	Measurement framework
Công trình gốc	Wedel, M., & Kamakura, W. A. (2002). Introduction to the Special Issue on Market Segmentation. International Journal of Research in Marketing, 19(3), 181-183.	Aaker, D. A. (1991). Managing Brand Equity. Free Press. ISBN: 978-0029001110
Tên gọi khác	Customer Segmentation, Market Partitioning	Brand Valuation, Brand Strength Assessment
Liên quan	5	5
Tóm tắt	Market Segmentation Analysis is a systematic approach to dividing a heterogeneous market into smaller, homogeneous groups (segments) that share similar needs, behaviors, preferences, or characteristics. Developed through advances in statistical clustering and customer analytics, this methodology enables companies to tailor marketing strategies, product offerings, and customer experiences to specific audience groups rather than treating the market as a single entity.	Brand Equity Measurement is a comprehensive framework developed by David Aaker in 1991 for quantifying and assessing the value that a brand name adds to a product or service. It provides organizations with methods to understand how consumers perceive their brand across multiple dimensions, enabling better strategic decision-making and resource allocation.