So sánh phương pháp

	Netnography Dài hạn	Du canh dân tộc học
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1997 (netnography); longitudinal application developed 2000s–2010s	1920s (classical origins); refined 1990s–2000s
Người khởi xướng	Robert V. Kozinets (netnography); longitudinal extension by subsequent researchers	Rooted in classical anthropological fieldwork (Malinowski, 1922); systematised for sociological revisits by Michael Burawoy (2003)
Loại	Longitudinal qualitative online research design	Qualitative research design
Công trình gốc	Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. ISBN: 978-1526458353	Burawoy, M. (2003). Revisits: An outline of a theory of reflexive ethnography. American Sociological Review, 68(5), 645–679.
Tên gọi khác	longitudinal online ethnography, temporal netnography, long-term netnography, diachronic netnography	extended ethnography, long-term fieldwork, sustained ethnographic study, longitudinal field research
Liên quan	5	5
Tóm tắt	Longitudinal netnography applies the systematic, immersive online ethnographic method developed by Kozinets across multiple time points to reveal how digital communities, cultural practices, and shared meanings evolve. Rather than offering a snapshot of online life, it tracks the same community or platform over weeks, months, or years, capturing change, continuity, and the temporal rhythms of internet culture.	Longitudinal ethnography is a qualitative research design in which a researcher conducts sustained, repeated fieldwork with the same community, organisation, or group across an extended period — months to decades. By returning to the field at multiple time points, the researcher captures how social processes, meanings, and structures evolve, making it the only qualitative method capable of directly observing change and continuity in lived experience.