So sánh phương pháp

	Thang đo chất lượng dịch vụ khách sạn	Thang đo Hình ảnh Điểm đến
Lĩnh vực	Quản trị du lịch	Quản trị du lịch
Họ	Process / pipeline	Process / pipeline
Năm ra đời	2003	1991
Người khởi xướng	Getty, J. M., & Getty, R. L.	Echtner, C. M., & Ritchie, J. R. B.
Loại	Self-report questionnaire / Expectancy-disconfirmation scale	Self-report questionnaire / Semantic differential scale
Công trình gốc	Getty, J. M., & Getty, R. L. (2003). Lodging quality index (LQI): Assessing Expectations and Perceptions of Lodging Quality. Cornell Hotel and Restaurant Administration Quarterly, 44(2), 33-46.	Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.
Tên gọi khác	HSQS, Lodging Quality Index, LQI	DIS, Destination Perception Scale
Liên quan	5	5
Tóm tắt	The Hotel Service Quality Scale (HSQS), including the Lodging Quality Index (LQI) developed by Getty & Getty (2003), measures guest perceptions of hotel service quality across multiple dimensions (room comfort, staff responsiveness, facilities, value). Using expectancy-disconfirmation theory, it captures not only perceived quality but the gap between expectations and reality, enabling precise diagnosis of service strengths and improvement priorities. Essential for hospitality managers seeking competitive positioning through service excellence and for franchisees maintaining brand standards.	The Destination Image Scale (DIS) measures how potential or actual visitors perceive and emotionally evaluate a tourism destination. Developed by Echtner & Ritchie (1991) and extended by Baloglu & Brinberg (1997), it captures both rational beliefs about destination attributes (attractions, climate, value, safety) and affective emotional responses (excitement, pleasantness, arousal). Destination image is a primary driver of visitation intention and repeat patronage, making the DIS essential for destination marketing strategy and competitive positioning.