So sánh phương pháp

	Phân tích Thị giác dựa trên Thực địa	Dân tộc học
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1990s–2000s (systematic field-based visual methods codified)	c. 1922 (Malinowski's Argonauts of the Western Pacific)
Người khởi xướng	Gillian Rose; Marcus Banks; John Collier Jr. (photo-elicitation precursors)	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
Loại	Qualitative field research technique	Qualitative fieldwork tradition
Công trình gốc	Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials (3rd ed.). Sage. ISBN: 978-1446207567	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
Tên gọi khác	fieldwork visual analysis, in-situ visual analysis, ethnographic visual analysis, field visual research	Etnografi, participant observation, fieldwork, ethnographic research
Liên quan	5	5
Tóm tắt	Field-based visual analysis is a qualitative approach in which researchers collect and analyze visual materials — photographs, video, diagrams, environmental signs, and spatial arrangements — directly within the natural settings where they are produced and used. By anchoring visual analysis in fieldwork, this method captures images and visual phenomena in their social and spatial context, enabling interpretation that goes beyond what can be achieved from decontextualized images alone.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.