So sánh phương pháp

	Phân tích tài liệu số	Netnography
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	2000s onward (grounded in earlier document analysis traditions)	1997 (coined); 2010 (first comprehensive methodology book)
Người khởi xướng	Adapted from traditional document analysis; digital variant developed by qualitative researchers across disciplines (e.g., Bowen 2009; Prior 2003)	Robert V. Kozinets
Loại	Qualitative data analysis method	Qualitative research method
Công trình gốc	Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40.	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Tên gọi khác	online document analysis, digital text analysis, e-document analysis, digital archival analysis	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Liên quan	6	6
Tóm tắt	Digital document analysis is a qualitative method for systematically locating, appraising, and interpreting documents that exist in digital or online form — including websites, emails, institutional reports, policy files, social media content, and digital archives. It applies the established logic of document analysis to born-digital and digitised sources, enabling researchers to examine meaning, discourse, and institutional practice embedded in contemporary digital texts without recruiting participants.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.