So sánh phương pháp

	Dân tộc học số học so sánh	Netnography
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	1995–2000 (multi-sited framework 1995; virtual ethnography 2000)	1997 (coined); 2010 (first comprehensive methodology book)
Người khởi xướng	Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography)	Robert V. Kozinets
Loại	Qualitative research design	Qualitative research method
Công trình gốc	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Tên gọi khác	CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnography	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Liên quan	5	6
Tóm tắt	Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.