So sánh phương pháp

	Tự thuật dân tộc học	Dân tộc học
Lĩnh vực	Định tính	Định tính
Họ	Process / pipeline	Process / pipeline
Năm ra đời	Late 20th century (term coined 1979; method consolidated 1990s–2000s)	c. 1922 (Malinowski's Argonauts of the Western Pacific)
Người khởi xướng	Carolyn Ellis, Arthur Bochner, Norman Denzin (prominent theorists); David Hayano coined the term in 1979	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
Loại	Qualitative research method	Qualitative fieldwork tradition
Công trình gốc	Ellis, C. (2004). The Ethnographic I: A Methodological Novel about Autoethnography. AltaMira Press. ISBN: 978-0759100947	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
Tên gọi khác	auto-ethnography, AE, personal narrative research, self-ethnography	Etnografi, participant observation, fieldwork, ethnographic research
Liên quan	6	5
Tóm tắt	Autoethnography is a qualitative research method in which the researcher uses systematic self-reflection and personal narrative to examine their own experiences within a cultural, social, or organizational context. By treating the self as both subject and instrument, autoethnography connects individual lived experience to broader cultural patterns, making personal stories analytically and socially significant. It bridges autobiography and ethnography, producing accounts that are simultaneously evocative and scholarly.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.