So sánh phương pháp

	AttrakDiff/UEQ	Quy trình Nói-Lớn (Think-Aloud Protocol)
Lĩnh vực	Tương tác người-máy tính	Tương tác người-máy tính
Họ	Hypothesis test	Hypothesis test
Năm ra đời	2003	1980
Người khởi xướng	Marc Hassenzahl (AttrakDiff), Martin Schrepp (UEQ)	K. Anders Ericsson and Herbert A. Simon, adapted to HCI by Clayton Lewis
Loại	Questionnaire measuring pragmatic and hedonic quality dimensions	Protocol for capturing user cognition and decision-making during task execution
Công trình gốc	Hassenzahl, M. (2003). The thing and I: Understanding the relationship between user and product. In M. A. Blythe, K. Overbeeke, A. F. Monk, & P. C. Wright (Eds.), Funology (pp. 31–42). Kluwer Academic Publishers.	Ericsson, K. A., & Simon, H. A. (1980). Verbal reports as data. Psychological Review, 87(3), 215–251.
Tên gọi khác	Hedonic Quality Assessment, Pragmatic vs. Hedonic, UEQ	Talk-Aloud Protocol, Concurrent Thinking Aloud, TA
Liên quan	4	4
Tóm tắt	AttrakDiff and the User Experience Questionnaire (UEQ) are assessment instruments for measuring user experience across multiple dimensions. AttrakDiff, developed by Marc Hassenzahl, evaluates the tension between pragmatic quality (functionality, usability, does the system do what I need?) and hedonic quality (beauty, emotional engagement, does it delight me?). The UEQ, developed by Schrepp and colleagues, extends this framework with additional dimensions including efficiency, perspicuity, stimulation, and novelty. Both instruments provide quantitative post-use assessment, complementing task-based usability testing with holistic experience evaluation.	The Think-Aloud Protocol is a usability testing method in which participants verbalize their thoughts while completing tasks on a system. As users navigate an interface, they continuously narrate their observations, interpretations, and reasoning, allowing researchers to understand their mental models, decision-making, and frustration points. Originating from cognitive psychology research by Ericsson and Simon (1980), this method was adapted for HCI by Clayton Lewis and has become one of the most widely used techniques for identifying usability problems and understanding user behavior.