Порівняння методів

	Етнографія	Дослідження фокус-групи	Теорія, ґрунтована на даних (Grounded Theory)
Галузь	Якісні методи	Якісні методи	Якісні дослідження
Родина	Process / pipeline	Process / pipeline	Process / pipeline
Рік появи	c. 1922 (Malinowski's Argonauts of the Western Pacific)	1940s (sociological origin); modern applied form from the 1980s–1990s	1967
Автор методу	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger	Barney Glaser and Anselm Strauss
Тип	Qualitative fieldwork tradition	Qualitative data collection method	Method
Основоположне джерело	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
Інші назви	Etnografi, participant observation, fieldwork, ethnographic research	focus group discussion, FGD, group interview, Odak Grup Araştırması	GT, Grounded Theory Approach
Пов'язані	5	6	3
Підсумок	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.