เปรียบเทียบวิธี

	Visual Framing Analysis	Multimodal Content Analysis
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2011	2006
ผู้ริเริ่ม	Visual framing scholarship (Rodriguez & Dimitrova; Messaris & Abraham)	Multimodality theory (Kress & van Leeuwen)
ประเภท	Analysis of how images frame issues through selection and emphasis	Analysis of meaning across multiple modes (text, image, sound, layout)
แหล่งต้นตำรับ	Rodriguez, L., & Dimitrova, D. V. (2011). The levels of visual framing. Journal of Visual Literacy, 30(1), 48–65.	Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. ISBN: 9780415319157
ชื่อเรียกอื่น	Visual frame analysis, Image framing analysis, Levels of visual framing, Görsel Çerçeveleme Analizi	Multimodal analysis, Multimodal discourse analysis (content), Text-image-sound content analysis, Çok Kipli İçerik Analizi
ที่เกี่ยวข้อง	4	4
สรุป	Visual framing analysis examines how images — photographs, video stills, infographics — frame an issue by selecting and emphasizing certain aspects of reality, just as verbal frames do. Building on framing theory and the multi-level model articulated by Rodriguez and Dimitrova, it interprets visuals across levels from what is literally depicted to the ideological meanings they carry, recognizing that images frame powerfully and often covertly.	Multimodal content analysis studies how communication makes meaning through the combination of several modes at once — written and spoken language, images, layout, color, gesture, music, and sound. Grounded in the social-semiotic theory of Kress and van Leeuwen, it analyzes each mode by its own meaning-making resources and, crucially, how the modes work together, since modern media messages are rarely text alone.