เปรียบเทียบวิธี

	การวิเคราะห์เนื้อหาภาพ	การวิเคราะห์การเล่าเรื่องในภาพยนตร์
สาขาวิชา	สื่อศึกษา	สื่อศึกษา
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1955	1980
ผู้ริเริ่ม	Erwin Panofsky, Gillian Rose	Gérard Genette, Mieke Bal
ประเภท	Multi-layered analytical method for interpreting images and visual meaning	Analytical pipeline for deconstructing cinematic narrative structure
แหล่งต้นตำรับ	Panofsky, E. (1955). Meaning in the Visual Arts. Doubleday.	Bal, M. (1997). Narratology: Introduction to the Theory of Narrative. University of Toronto Press.
ชื่อเรียกอื่น	visual analysis, image analysis, iconographic analysis	narrative structure analysis, story analysis in cinema
ที่เกี่ยวข้อง	5	5
สรุป	Visual Content Analysis is a systematic qualitative method for interpreting images, photographs, films, and other visual media to understand their meanings, social contexts, and cultural significance. Developed from art history, semiotics, and cultural studies—particularly Erwin Panofsky's iconographic method and contemporary approaches by Gillian Rose and Kress and Van Leeuwen—it decodes how images communicate through composition, color, symbol, and cultural convention. The method recognizes that images are not transparent representations but complex texts that require careful interpretive work to reveal embedded meanings and ideological assumptions.	Film Narrative Analysis is a qualitative method for examining how stories are told through cinematic techniques and structures. Developed from literary narratology and adapted for film studies by scholars like David Bordwell and Mieke Bal, it deconstructs the relationship between story (fabula), plot (sjuzhet), and narration to understand how meaning is created. This method is fundamental to film criticism and provides a systematic framework for analyzing how viewers construct narrative coherence from visual and audio elements.