เปรียบเทียบวิธี

	แบบวัดแรงจูงใจในการเดินทาง	Destination Image Scale
สาขาวิชา	การจัดการการท่องเที่ยว	การจัดการการท่องเที่ยว
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1979	1991
ผู้ริเริ่ม	Crompton, J. L.; Iso-Ahola, S. E.	Echtner, C. M., & Ritchie, J. R. B.
ประเภท	Self-report questionnaire	Self-report questionnaire / Semantic differential scale
แหล่งต้นตำรับ	Plog, S. C. (1974). Why destination areas rise and fall in popularity. The Cornell Hotel and Restaurant Administration Quarterly, 14(4), 55-58.	Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.
ชื่อเรียกอื่น	TMS, Tourism Motivation Scale	DIS, Destination Perception Scale
ที่เกี่ยวข้อง	5	5
สรุป	The Travel Motivation Scale (TMS) measures the underlying reasons and psychological drivers that prompt individuals to take vacations and choose specific destinations. Developed by Crompton (1979) and Iso-Ahola (1982), and theoretically grounded in push–pull motivation theory, the TMS operationalizes intrinsic motivations (escape from routine, self-discovery, social connection) and destination-specific attractions (beaches, cultural sites, activities). Understanding travel motivation is central to destination positioning, experience design, and visitor segmentation, as different motivational profiles require different marketing messages and service configurations.	The Destination Image Scale (DIS) measures how potential or actual visitors perceive and emotionally evaluate a tourism destination. Developed by Echtner & Ritchie (1991) and extended by Baloglu & Brinberg (1997), it captures both rational beliefs about destination attributes (attractions, climate, value, safety) and affective emotional responses (excitement, pleasantness, arousal). Destination image is a primary driver of visitation intention and repeat patronage, making the DIS essential for destination marketing strategy and competitive positioning.