เปรียบเทียบวิธี

	Tourism Product Conjoint Analysis	Push-Pull Motivation Analysis
สาขาวิชา	Tourism	Tourism Recreation
ตระกูล	Regression model	Process / pipeline
ปีกำเนิด	1978	1979
ผู้ริเริ่ม	Paul Green & V. Srinivasan (conjoint analysis); applied to tourism products	Graham M. S. Dann; John L. Crompton
ประเภท	Decompositional part-worth model of multi-attribute travel-product preference	Two-force framework of tourist motivation
แหล่งต้นตำรับ	Green, P. E., & Srinivasan, V. (1978). Conjoint Analysis in Consumer Research: Issues and Outlook. Journal of Consumer Research, 5(2), 103-123.	Crompton, J. L. (1979). Motivations for Pleasure Vacation. Annals of Tourism Research, 6(4), 408-424.
ชื่อเรียกอื่น	Travel Package Conjoint Analysis, Tourism Product Profile Analysis, Holiday Package Part-Worth Estimation, Tourism Attribute Decompositional Preference Analysis	Push and Pull Factors Analysis, Push-Pull Travel Motivation, Dann-Crompton Motivation Framework
ที่เกี่ยวข้อง	4	3
สรุป	Tourism product conjoint analysis is a decompositional preference-measurement technique that breaks travellers' overall judgments of holiday packages into the separate contributions, or part-worths, of each package attribute. Building on the conjoint framework articulated by Green and Srinivasan (1978), the method presents respondents with whole travel-package profiles, each combining levels of attributes such as price, trip duration, board basis, accommodation class and included activities, and asks them to rate or rank the packages. From these holistic evaluations it statistically recovers how much each attribute level adds to or subtracts from preference, and how important each attribute is overall. Unlike choice-based methods that model selection among alternatives, traditional ratings-based conjoint treats preference as a quantity to be decomposed, making it a natural tool for designing and optimising tourism products and bundles.	Push-pull motivation analysis is the dominant framework for explaining why people travel and why they choose particular destinations, by separating two distinct forces. Push factors are internal, socio-psychological motives that create the desire to travel in the first place, such as the wish to escape routine, relax, gain prestige, or enhance one's ego. Pull factors are external attributes of destinations that draw travelers toward a specific place, such as scenery, climate, culture, attractions, and events. Graham Dann introduced the push-pull logic in 1977, arguing that the answer to 'what makes tourists travel?' lies first in push factors like anomie and ego-enhancement, and John Crompton's 1979 study gave it empirical shape by identifying socio-psychological and cultural motives behind pleasure vacations. The analysis measures both sets of factors, recovers their underlying dimensions, and examines how internal motives connect to the destination attributes travelers seek.