เปรียบเทียบวิธี

	Thin-Slicing	Facial EMG
สาขาวิชา	จิตวิทยาสังคม	จิตวิทยาสังคม
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1992	1986
ผู้ริเริ่ม	Nalini Ambady & Robert Rosenthal	John Cacioppo, Richard Petty and colleagues
ประเภท	Observational judgment method	Psychophysiological affect-measurement method
แหล่งต้นตำรับ	Ambady, N., & Rosenthal, R. (1992). Thin slices of expressive behavior as predictors of interpersonal consequences: A meta-analysis. Psychological Bulletin, 111(2), 256-274.	Cacioppo, J. T., Petty, R. E., Losch, M. E., & Kim, H. S. (1986). Electromyographic activity over facial muscle regions can differentiate the valence and intensity of affective reactions. Journal of Personality and Social Psychology, 50(2), 260-268.
ชื่อเรียกอื่น	Thin Slices of Behavior, Brief Observation Method, Zero-Acquaintance Judgment	Facial Electromyography, EMG Affect Measurement, Corrugator-Zygomaticus EMG
ที่เกี่ยวข้อง	3	3
สรุป	Thin-slicing, established by Ambady and Rosenthal's 1992 meta-analysis, is the finding and method that judgments based on very brief samples of expressive behavior -- sometimes only a few seconds -- can predict consequential interpersonal outcomes with surprising accuracy. In the paradigm, short clips (thin slices) of a target's nonverbal and verbal behavior are shown to naive observers who rate a trait or quality, and these ratings are correlated with an independent criterion such as teaching effectiveness, clinical skill, rapport, or relationship outcomes. Ambady and Rosenthal showed across many studies that thin-slice judgments are reliable and valid, and that lengthening the observation often adds little accuracy. The method became a key tool for studying interpersonal perception, first impressions, and the information carried by brief behavioral displays, while also raising questions about the bases and biases of rapid social judgment.	Facial electromyography (EMG) measures affect by recording the tiny electrical signals produced by facial muscles, providing an objective, continuous index of emotional valence and intensity that can detect reactions too subtle or fleeting to produce a visible expression. Cacioppo, Petty, Losch, and Kim showed in 1986 that activity over two muscle regions differentiates affect: the corrugator supercilii (the brow muscle that furrows in frowning) increases with negative affect, while the zygomaticus major (the cheek muscle that pulls in smiling) increases with positive affect, and amplitudes scale with the intensity of the reaction. Because surface electrodes capture muscle activity even when no overt expression occurs, facial EMG offers a sensitive, hard-to-fake measure of evaluative responses widely used in research on attitudes, emotion, persuasion, and social perception, often paired with reaction-time and self-report measures.