เปรียบเทียบวิธี

	Social Media Network Analysis	Network Agenda-Setting
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2017	2011
ผู้ริเริ่ม	Social network analysis tradition (Wasserman & Faust); Himelboim et al. for platform typologies	Lei Guo & Maxwell McCombs
ประเภท	Structural analysis of relationships among social-media actors	Network-analytic extension of agenda-setting theory
แหล่งต้นตำรับ	Himelboim, I., Smith, M. A., Rainie, L., Shneiderman, B., & Espina, C. (2017). Classifying Twitter topic-networks using social network analysis. Social Media + Society, 3(1), 1–13.	Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631.
ชื่อเรียกอื่น	Social media SNA, Online interaction network analysis, Platform conversation network analysis, Sosyal Medya Ağ Analizi	Network agenda setting model, Third-level agenda setting, NAS model, Ağ Gündem Belirleme
ที่เกี่ยวข้อง	4	4
สรุป	Social media network analysis applies social-network methods to the relationships among accounts on platforms — who follows, mentions, replies to, retweets, or shares whom — to reveal the structure of online conversation. By representing interactions as a graph and computing measures of centrality and community, it identifies influential actors, cohesive clusters, and the overall shape of public discourse around a topic.	Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.